From concert production to cultural technology, we build the infrastructure for Asia's live culture economy.
01
Live Events
Concert organisation, festival production, and show management across Hong Kong and the Greater Bay Area — S to XL scale.
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02
Fansivity
A cultural community platform connecting fans to events, experiences, and curated cultural journeys — from discovery to immersion.
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03
EAST Air
Hong Kong's first integrated live-culture campus — opening October 2026 on the historic Kai Tak runway. Three venues. One address.
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04
IP Lab
Original cultural IP development — tourism experiences, digital and physical products, and immersive storytelling for Asian and global markets.
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East DomeIndoor · 4,000
East PanoramaOutdoor · 2,000
East FlyoverUnder Bridge · 1,000
Kai Tak · Kowloon · HK
EAST Air — Asia's Most Exciting New Cultural Campus
Three iconic venues on the historic Kai Tak runway, powered by the EAST framework — Entertainment, Arts, Sports, Tourism. Opening October 2026.
3
Venues
7,000
Capacity
Oct '26
Opening
About Demain
35 Years of Live Culture In Asia.
Demain Culture Group (未來文化集團) is a subsidiary of Giant Panda Group — Hong Kong's leading live culture operator with over 35 years of experience building events, venues, and communities across Asia.
Demain Asia
Live show organisation — concerts, festivals, and touring productions across Hong Kong and the Greater Bay Area.
AHM Asia
Production powerhouse — one of Hong Kong's leading companies for technical production, staging, and live event delivery.
EAST Air
Hospitality, venues, and creative park management — anchored by the historic Kai Tak runway campus, opening October 2026.
Cultural Intelligence
Our proprietary platform tracking trends, audiences, and cultural event data across Asia's live culture economy.
Part of
Giant Panda Group
Our PlatformsLive EventsFansivityEAST Air ↗IP CreationDPT Token ↗Instagram ↗
Live Events
We Make Shows Happen.
From intimate club nights to stadium-scale spectacles — Demain organises, produces, and delivers live experiences across Hong Kong and the Greater Bay Area.
Scale System
Every Show Has Its Right Scale.
We classify every production by scale — matching the right infrastructure, team, and resources to deliver the ideal experience for every audience size.
S
Small
Intimate Showcase
300 – 1,000 Capacity
Club VenuePop-UpSalonArtist Residency
M
Medium
Mid-Scale Production
1,000 – 5,000 Capacity
TheatreArenaOutdoor Stage
L
Large
Major Concert
5,000 – 15,000 Capacity
StadiumExpo HallArena Tour
XL
Extra Large
Cultural Festival
15,000 – 50,000+ Capacity
Multi-Stage FestivalOutdoor CampusMega Event
Programming Pillars
The EAST Framework
Every Demain production falls within one or more of our four cultural programming pillars — creating multi-layered experiences that resonate across audiences and elevate live culture in Asia.
E
Entertainment
Live concerts, headline acts, music festivals, and genre-defining performances — from stadium tours to emerging act showcases.
A
Arts
Immersive exhibitions, digital installations, IP launch activations, and creative residencies bridging visual and live culture.
S
Sports
International competitions, eSports arena finals, street culture activations, and athlete fan experience events.
T
Tourism
Cultural tourism programmes, harbour night markets, heritage city walks, and GBA cross-border destination experiences.
What We Deliver
Full-Spectrum Live Event Services.
Demain provides top-tier consulting, design, and in-house engineering services for live performances — a one-stop solution from concept to curtain call.
Stage Production
Immersive, captivating stage productions with flawless execution — setting new benchmarks for live events across Asia.
Consultancy & Engineering
Stage machinery design, venue layout, porterage coverage, and technical support — powered by decades of engineering expertise.
Event Design
Cutting-edge creative design services that transform ideas into captivating realities — tailored for unforgettable audience experiences.
Acoustics & Lighting
Mesmerizing lighting and sound design — technical prowess and attention to detail delivering seamless, immersive sensory experiences.
Special Effects
Pyrotechnics, visual illusions, and awe-inspiring effects that amplify the emotional and visual impact of every live performance.
Project Management
Comprehensive end-to-end management — from initial planning and permits to on-site execution and post-event wrap-up.
Medical & Safety Support
On-site medical support, crowd safety planning, risk assessment, and emergency response — ensuring every event is safe for all attendees.
Marketing & Ticketing
Audience development, digital marketing campaigns, ticket strategy, and box-office management for live events of every scale.
Our Production House
AHM Engineering Company Ltd.
Founded in 1996, AHM Engineering is Demain's in-house production powerhouse — Hong Kong's leading specialist in professional audio, lighting, and special effects for live events. With over HK$30 million invested in world-class equipment and a team of engineers averaging 20+ years of experience, AHM delivers flawless technical execution at every scale.
Founded in Hong Kong — 30 years of technical excellence
30MHK$+
Invested in professional audio & lighting equipment
20yrs+
Average engineer experience — trusted across HK, China & Asia
Bringing Your IP to Asia?
We partner with international promoters, labels, and artists to produce and market world-class live events across Hong Kong and the Greater Bay Area.
Fansivity · Platform
Fans + Activity = Fansivity.
A cultural events & tourism experience community platform — where fans discover, co-create, and attend the live culture they love. Vertical curation. Community governance. Complete consumption loop.
Core Concept
From Discovery to Experience.
Fansivity is an online community platform for cultural events — combining vertical curation with member co-creation. A complete loop: discover, propose, vote, buy, and live the experience.
01
Discover
AI-powered recommendations surface events, artists, and cultural moments matched to your taste — across HK, GBA, and Southeast Asia. Oracle scoring in real time.
AI · Oracle · Personalisation
02
Co-Create
Fans propose events, vote on lineups, and shape the cultural calendar. Web3 governance — proposal → vote → implementation, on-chain. 1 DPT = 1 Vote.
Web3 · On-Chain · Community
03
Purchase
Anti-scalping hybrid ticketing, DPT wallet integration, priority access for token holders, and MPay rails for seamless checkout — fully blockchain-verified.
Ticketing · DPT · Anti-Scalp
04
Experience
From the venue to travel, hotel, dining, and merchandise — a full cultural journey curated end-to-end, with EAST Air as home base across HK and the GBA.
EAST Air · Tourism · Lifestyle
HK$50M
Revenue Target · Year 3
50M
CTG Member Data Asset
5
Ecosystem Revenue Layers
How It Works
Five Layers. One Complete World.
Everything in Fansivity is connected. Each layer builds on the one below — from your token, to your ticket, to your seat, to the memories you take home.
LAYER 5
Your Membership & Digital Pass
Your Fansivity identity. Choose from three Digital Pass types — VIP Access, Venue Access, or Ecosystem Partner — each unlocking different privileges across events, venues, and the wider community. Passes are blockchain-verified, fully yours, and can be traded or gifted.
Fansivity's Oracle AI learns what fans love and predicts what events will resonate across Hong Kong, the Greater Bay Area, and Southeast Asia. The more fans use the platform, the smarter it gets — surfacing better events, better artists, and better experiences every time.
Fansivity doesn't stop at the ticket. We take care of the entire trip — hotels, transport, dining, and retail partners all connected in one place. Powered by China Tourism Group's 50 million-member network, fans across Hong Kong, GBA and Southeast Asia get a seamless end-to-end cultural journey.
Hotel PackagesTransport LinksDining PartnersCTG NetworkHK · GBA · SEA
↑
LAYER 2
Fair Tickets, Real Culture
Get access to concerts, festivals, exhibitions, and sporting events — with anti-scalping technology built in so every ticket goes to a real fan at a fair price. DPT holders get first access to 30–50% of all tickets before they go on general sale. IP merchandise and exclusive digital collectibles complete the experience.
Anti-Scalp ProtectionDPT Early AccessConcerts & FestivalsIP MerchandiseDigital Collectibles
↑
FOUNDATION
DPT — Your Key to Everything
The DeMain Production Token (DPT) is the foundation the entire platform is built on. Hold DPT and you get early ticket access, a say in which events come to your city, staking rewards that grow over time, and a loyalty network redeemable across hospitality and lifestyle partners. One token. The whole world of Fansivity.
Early Ticket AccessVote on EventsStaking RewardsLoyalty Network5M Pre-Sale · $1.00 USD
Powered By
DPT — DeMain Production Token.
A decentralised community pass powering Hong Kong's live cultural ecosystem. Real assets. Real events. Community governance. Pre-Sale opening soon — 5M DPT at $1.00 USD. Hard cap. No inflation. Ever.
Hong Kong's first integrated live-culture campus — three distinct venues, one iconic address on the former Kai Tak runway. Entertainment. Arts. Sports. Tourism. Opening October 2026.
Three Venues
One Address. Every Format.
EAST Air is not a single venue — it is a live-culture operating system. Three distinct spaces designed for different scales, moods, and audiences.
EAST Air is built around four cultural pillars that define what happens inside — and why Kai Tak will become Asia's most dynamic cultural address.
E
Entertainment
Headline concerts, Cantopop nights, AR-staged spectacles, and emerging artist showcases inside the EAST Dome.
A
Arts
Projection-mapped exhibitions, digital sculpture, creative residencies, and IP launches built exclusively for EAST Air.
S
Sports
Streetball championships, eSports arena finals, and international competitions under floodlights.
T
Tourism
A night market on the runway. AR cultural trails above Kowloon. Harbour-front dining that becomes the destination.
Programming
What Happens On Air.
EAST Air is a living programme — every week, something different. From world-class headliners to underground club nights, digital art exhibitions to harbour-view dining spectacles.
Live Concerts
International headliners, Cantopop legends, K-pop sensations, and rising Asian artists — inside the acoustically engineered EAST Dome or under open skies at EAST Pano.
PopCantopopK-PopElectronicJazz
Film & Digital Arts
Outdoor cinema nights projected on the Kai Tak runway, immersive digital art installations, projection mapping on heritage structures, and VR/AR cultural experiences.
Open CinemaProjection ArtAR/VRExhibitions
Sports & eSports
Streetball championships, 3×3 basketball tournaments, skateboard showcases, and major eSports arena finals — live competition culture at Kai Tak's floodlit grounds.
BasketballeSportsSkateboardMixed Martial Arts
Cultural Festivals
Night markets on the historic runway, seasonal lantern fairs, Lunar New Year spectacles, gastronomic festivals, and Harbour-front dining experiences that become the destination.
From the vision of a historic runway to a living cultural landmark — EAST Air at Victoria Harbour reimagined across two eras.
1990s VisionThe Kai Tak Runway — a harbour front stage reborn
1970s PosterBold. Raw. Culture on the runway.
Book a Venue. Join the Movement.
Whether you're an event organiser, brand, or artist looking for the most exciting new venue in Hong Kong.
IP Creation
Original Culture. Global Reach.
Demain develops original cultural IP — tourism experiences, digital and physical products, and immersive storytelling — designed for Asian audiences and built for global distribution.
Our Methodology
How We Build Cultural IP.
Every IP we create follows a rigorous development process — from cultural insight to market-ready experience. We don't just produce content; we build ecosystems around it.
01
Cultural Research
Deep-dive into audience behaviour, cultural trends, and market gaps across HK, GBA, and Asia Pacific.
02
Concept Development
Crafting the IP narrative, experience architecture, and product universe that will define the brand.
03
Prototype & Test
Pilot programmes, community feedback loops, and iterative refinement before full-scale rollout.
04
Production & Launch
Full-scale production of physical events, digital assets, merchandise, and brand experiences.
05
License & Scale
IP licensing, franchise expansion, and cross-border distribution across Asia and beyond.
IP Domains
Three Domains. Endless Possibilities.
Our IP development spans three interconnected domains — each creating unique cultural value and commercial opportunity.
Tourism Experiences
Designing cultural tourism programmes that transform destinations into stories — and travellers into participants.
City Walk Cultural Routes
Heritage Immersion Programmes
Night Economy Experiences
GBA Cross-Border Cultural Journeys
Themed Destination F&B Concepts
Cultural Products
Physical and digital merchandise that extends the cultural moment beyond the event — into everyday life.
Artist Collaboration Merchandise
Limited Edition Collectibles
NFT Digital Assets & Passes
Cultural Lifestyle Products
Branded Experiential Packaging
Immersive Storytelling
Original narrative worlds built for live performance, digital platforms, and physical destination experiences.
Immersive Theatre Concepts
AR/VR Cultural Experiences
Original Stage Productions
Documentary & Content IP
Interactive Brand Worlds
Bring Your IP to Life.
We collaborate with brands, cultural institutions, and creative pioneers to develop original IP that connects with Asian audiences at the deepest level.
Ecosystem
One Group. Many Worlds.
Demain Culture Group is the centre of a growing ecosystem of platforms, venues, and communities — each independently powerful, and exponentially stronger together.
The Network
Connected at Every Layer.
Our ecosystem connects live events with digital communities, physical venues with tokenised access, and cultural content with economic value.
Live Events
Concert & show production across HK + GBA
Fansivity Platform
Cultural community, ticketing & fan experiences
IP Creation Lab
Original cultural IP & tourism product development
Demain Culture Group
未來文化集團
EAST Air Campus
Physical live-culture venue at Kai Tak
DPT · DeMain Token
Decentralised community pass & governance
east-air.com
Full EAST Air campus website
Digital Infrastructure
DPT — DeMain Production Token.
DPT is Demain's community access credential — a decentralised token that powers participation across the entire Demain ecosystem. Real events. Real access. Community governance.
Priority Access
DPT holders get first access to tickets across all Demain events in Hong Kong, GBA, and Southeast Asia — before public sale opens.
Community Governance
1 DPT = 1 Vote. The community decides which artists come to Asia, which events get greenlit, and how the platform evolves.
NFT Digital Pass
Three tiers of blockchain-verified membership passes — lifetime validity, fully transferable, with escalating governance and access rights.
Cultural Philanthropy
5–10% of every event's tickets go to NGOs and youth cultural programmes. Community power with purpose built in.
Ready to join the DeMain community?
Connect
Let's Build Something.
Whether you're a promoter, artist, brand, investor, or cultural institution — we want to hear from you. Demain's door is always open to the right conversations.
Send a Message
Get In Touch.
Stay in the Loop
Get early access to show announcements, Fansivity launch news, and exclusive Demain updates.
